Email marketing is a great way to get a hold of potential customers and gain more sales. There are several different approaches to marketing via email and picking the right option can be tricky.
In the following article, you will learn more about how email marketing works, and how it can help your business.
First things first, the most important factor to any successful e-mail marketing program is to build an email list. No list means no money so invest some time and effort into a solid e-mail capture plan.
There are several ways e-mail marketers can build their lists, for example landing pages with e-mail capture incentives, such as e-mail capture pop ups, subscription boxes, sticky bars and more. Businesses may also want to consider an e-mail marketing service like, Constant Contact, Get Response, Mail Chimp and Benchmark. For businesses on a tight budget, we recommend Mail Chimp , they allow up to 2000 subscribers and 12,000 e-mails per month for free. or Benchmark they offer 2000 subscribers and up to 10,000 e-mails for free as well. Other services generally require money up front but some offer free trials.
Remember build your list, promote e-mail capture pages on social media and everywhere else you can. Your list will grow but it may take some time before you have a big enough list to profit from it. You can speed up the process however by purchasing lists. One example is to purchase guaranteed sign ups, or you can purchase a list from several companies like Hoovers. Another option is to hire a company to e-mail to their list on your behalf, this saves time and is generally less expensive, just be aware, they control the list, you don’t. The best method is to simply build your own. This way you know the quality of the list and have complete control over it.
Now it time to discuss crafting your e-mail marketing message, use gentle marketing language, not the “Hurry up and buy!” messages. This redundant sort of language can make your brand seem annoying. No company can succeed with such a reputation. Trust me, all of them know you’re trying to sell a product or service; however, you will realize greater success if you first build a relationship with them and then promote both yourself and what you are offering, professionally. Your customers will be thankful for this, and there’s a good chance they’ll make a purchase. This process in known as a sales funnel.
Avoid spammy sales techniques, such as urgent messages that they need to “Buy now!” messages. People may view your emails as being spam-like and not want to purchase from your company any longer. They know you want to sell your products, so build a steady relationship with them first and present your product and business in a professional manner. Your prospects will appreciate your efforts and be more likely to purchase from you.
Increase the value of your email content by including helpful information. Give your subscribers special articles, things they may not find on your website. Including offers that only readers can get to inspire customer loyalty. Always send out holiday greeting and specials. You shouldn’t simply send out emails just when you are wanting something from your customer base.
Make sure that you get permission from any subscriber before you decide to send them an email. If you begin sending out spam emails you’re content is likely to end up in the spam folder versus putting money in the bank. Even worse you’re e-mail IP could get put on a spam list.
Give your customers more personal customization options at opt-in to increase the effectiveness of your email campaign. This will allow your subscribers to set the parameters as they see fit, leaving only the information they feel at ease about and receiving only the content that matters most to them. They will be more comfortable when they have more control.
Use as few graphics as possible in your email promoting materials. Some email servers block graphics, so avoid graphics to get your message across more effectively. Also, your emails may end up in the spam folder if they contain too many graphics.
A great way to help customers is to provide an unsubscribe link. Do not forget to insert the unsubscribe link or put it in a hard-to-find spot. You want your clients to feel as though they are in power and not being coerced.
Use your emails to give your customers incentives. These customers are more likely to give you their business if you provide them with a solid enough reason to do so. One common example of such an incentive is to offer free shipping if a customer’s total order exceeds a certain amount.
Take advantage of preheaders and make email previews work to your advantage. A preheader works by taking the initial line of email text and making it highlighted at the beginning. Many email clients, such as Google, use this line as a preview of the message and display it alongside the subject – making it a smart way to attract attention.
Top notch e-mail marketing plans are essential for every business owner. Take the time to build a solid sales funnel in your e-mail marketing campaigns. This will give you the ability to in effect recycle your list and turn cold customers into buyers. A prospect almost never converts from the first e-mail. If you have developed a e-mail solid sales funnel and send repeat or new offers your e-mail list your conversions will increase.
E-mail marketing is a key component of a businesses marketing strategy. By using the tips in this article, your marketing via e-mail business will be as successful as possible. For more information on how to blast off you e-mail marketing program contact My Stat Rocket today!
John W. J. Snyder